Here are the Friday media links for you.

July 4th weekend is a busy weekend with plenty of baseball, the World Cup quarterfinals, Breakfast at Wimbledon and NASCAR at Daytona. Check out when and what channels are showing the respective events in the Weekend Viewing Picks.

Now to your links.

National

Michael Hiestand in USA Today looks at the World Cup from a different perspective.

Fanhouse’s Milton Kent asks why are the Lakers’ Lamar Odom and wife Khloe Kardashian being considered for a reality TV show?

Milton also has some NFL TV and Radio news

CNBC’s Darren Rovell looks at the value of arena naming rights especially when LeBron James is playing in said arenas.

Darren also looks at a big hot dog. This is not just any big hot dog.

The Nielsen Wire blog says that after the England-Germany World Cup game, there were plenty of calls worldwide for soccer to institute instant replay.

And Nielsen notes that official World Cup sponsors have gotten the attention back from ambush marketing conducted by Nike.

Mark Dolliver of Mediaweek says a new survey shows that most Americans aren’t following the World Cup very closely.

Gavin J. Blair of the Hollywood Reporter writes that the very first 3-D TV baseball game will be produced and viewed in Japan, just days before the first 3-D MLB broadcast in the US.

Glen Dickson of Broadcasting & Cable reports that a TV production company is unveiling a second 3-D truck that will be primarily used by ESPN 3D.

Mike Reynolds from Multichannel News says Versus is prepping for multiplatform coverage of the “final” Tour de France for Lance Armstrong.

The Sports Media Watch has some various news and notes.

SMW says the Travelers Championship drew a mixed bag for CBS last week.

SMW notes that the World Cup Round of 16 including USA-Ghana garnered great ratings for ESPN/ABC.

SMW adds that the College World Series on ESPN outrated Stephen Strasburg’s appearance on Monday Night Baseball on ESPN2 last Monday.

Steve Lepore at Puck The Media says the NHL Awards and NHL Draft on Versus performed decently.

David Goetzl of Mediapost reports that Hispanic radio is seeing record ratings for World Cup broadcasts. 

Joe Favorito says the iron is hot for U.S. soccer star Landon Donovan to expand his brand.

Bill Gorman at TV by the Numbers says ESPN will once again air the Nathan’s Hot Dog Eating Contest live from Coney Island on the 4th of July.

Deadspin notes that ESPN is moving its magazine operations from New York to Bristol, CT next year.

Dylan Stableford of The Wrap also delves into ESPN’s decision to move its magazine operations from New York to Bristol, CT next year.

Evan Silva of Pro Football Talk says the last NFL pick in this year’s draft a.k.a. “Mr. Irrelevant” signed his contract live on NFL Network. 

SportsbyBrooks notes that the Los Angeles Times had to retract part of an obituary written about the late UCLA coach John Wooden.

The Courthouse News Service says the Florida Court of Appeals has ruled against boxing promoter Don King in a lawsuit against ESPN.

East and Mid-Atlantic

Richard Sandomir of the New York Times says enough with the Wimbledon tape delays, NBC.

Bob Raissman in the New York Daily News says MSG Network’s NBA free agent show turned out to be a mouthpiece for the Knicks’ effort to sign LeBron James.

Phil Mushnick of the New York Post writes about beloved Cubs radio analyst Ron Santo.

Ken Schott at the Schenectady Gazette says Time Warner Cable is moving YES and Golf Channel to more favorable channel positions.

Ken McMillan in the Hudson Valley Times Herald-Record says Army is shifting around its broadcast teams.

Phil Jasner of the Philadelphia Daily News writes that Donyell Marshall is leaving Comcast SportsNet to join the George Washington coaching staff.

Dave Hughes from DCRTV writes in Press Box that the Baltimore Ravens have penetrated the DC market with two radio affiliates in the District.

Jeff Barker of the Baltimore Sun says Maryland basketball coach Gary Williams is happy to have a DC radio affiliate for his school.

The Washington Examiner’s Jim Williams talks with Tennis Channel/NBC/ESPN2/BBC/7 Network tennis analyst John McEnroe about Breakfast at Wimbledon.

Jim talks with CBS golf analyst David Feherty about his new special this weekend.

Dan Steinberg of the Washington Post’s DC Sports Bog has a funny video of a MASN interview with the Nationals’ Nyjer Morgan. 

Northern Virginia Daily looks at yet another dispute between MASN and a local cable provider.

South

Barry Jackson of the Miami Herald talks with a local sportscaster who celebrates 20 years in the market.

Sarah Talalay from the South Florida Sun Sentinel says the Miami Heat has launched an online ticket system to meet expected increased demand this upcoming season.

Tom Rife of the Naples (FL) Daily News talks with NBC/ESPN tennis analyst Mary Carillo about Breakfast at Wimbledon.

John Archibald of the Birmingham News says a former sportswriter with the paper has joined BP’s public relations team.

Ray Buck of the Fort Worth Star-Telegram writes that Mark Cuban may restructure a local station’s involvement with the Mavericks over his displeasure over coverage and commentary.

David Barron from the Houston Chronicle talks about the decent World Cup TV ratings.

Over to Mel Bracht of the Daily Oklahoman who writes that two former Sooners will be featured on a new special hosted by CBS golf analyst David Feherty.

Midwest

Michael Zuidema in the Grand Rapids (MI) Press talks with a former local sports anchor who after being a year out of work has found a new job in Western Michigan.

Bob Wolfley of the Milwaukee Journal Sentinel writes about Martin Tyler returning to call the World Cup for ESPN in 2014.

Ted Cox from the Chicago Daily Herald talks about NBC televising its 30th anniversary of Breakfast at Wimbledon.

Paul Christian looks at the weekend in TV sports.

West

Tom Hoffarth of the Los Angeles Daily News looks at the debate on whether to include Washington Nationals pitcher Stephen Strasburg in the MLB All-Star Game.

Tom also has his news and notes in his blog.

Steve Hart in the Santa Rosa (CA) Press-Democrat says NBC golf analyst Johnny Miller has purchased a local resort.

Nick Krupke of KVAL-TV in Eugene, OR notes that NBC Sports and the IAAF are restricting local stations on what they can shoot and show from this weekend’s Prefontaine Classic track meet.

Canada

Bruce Dowbiggin from the Toronto Globe and Mail looks at TSN’s NHL Free Agent Frenzy show.

And that will conclude our links. Enjoy your holiday weekend. I’ll continue with the links at the Fang’s Bites at BSMW page throughout the weekend.

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