They went to shorter commercial breaks.
They became an ESPN Radio affiliate.
They simulcast Dennis and Callahan on NESN.
They cut down on the political talk in the morning.
They tried hooking up with El Presidente of Barstool Sports in an attempt to be “hipper.”
They replaced Dale and Holley with Mutt and Lou.
They retooled The Big Show to become Ordway and Holley.
They added Mike Adams to The Big Show.
They moved to an FM signal at 93.7 FM.
They’re still getting whipped in the ratings by 98.5 The SportsHub.
Chad Finn dropped several hints in his chat and column last week that if the mid-day show doesn’t improve, Dale Arnold could find himself back in that time slot. He could replace Mike Mutnansky, with Lou Merloni remaining, or he could be paired with someone like Kirk Minihane – who it appears he’ll be doing a lot of weekend shows with in the coming weeks. (A warm-up period for building rapport before taking over mid-days?)
Could an old face be coming to play a role in this?
On Facebook, Sheppard said that this announcement would be about his new gig. Finn speculated this morning:
While Sheppard won’t be leaping into the mid-day show, ( Mutt and Merloni are on the air as we speak, and I don’t think even Jason Wolfe would yank them off mid-show.) I could see Sheppard getting weekend shows, as it seems WEEI is looking to improve the quality of those offerings? Or could it be the long-rumored, even when Sheppard was still at WEEI, overnight show? Or something else entirely?98.5?
On an entirely different note, has Michael Felger yet suggested that the Patriots, if they weren’t so cheap, should bring in Peyton Manning to light a fire under Tom Brady and give him a challenge, something that he has sorely lacked over his career? I’m just waiting for it.