Co-host of 98.5’s morning show Toucher and Rich, Fred “Toucher” Toettcher is one many media members that will be getting their first round of approval ratings this time around.
Originally from Detroit, MI, Toucher attended Rollins College in Winter Park Florida. He began his radio career in Atlanta at an AM country station, and also worked for CNN Sports Illustrated. While in Atlanta went to work for radio station 99X, working nights, and then mornings. It was here that he first met Rich Shertenlieb. The duo got their first show together at WBCN here in Boston in 2006, starting in afternoons. In 2008 they moved to mornings, replacing Opie & Anthony.
In 2009 when CBS Radio made the decision to do away with WBCN’s classic rock format and launch an FM all-sports station, Toucher and Rich remained as the new station launched at 98.5 FM in August.
Despite a sometimes shaky knowledge of (or interest in, at times) sports, Toucher and Rich have been a huge success in the ratings, providing a consistent challenge to WEEI’s Dennis and Callahan. Toucher has mentioned being a fan of the New York Jets and St. Louis Cardinals. The show’s coverage of the Bruins has been very good.
Toucher lives outside Boston with his wife and two children.