From the Wall Street Journal this afternoon:
In this deal, LeBron gets a minority ownership stake in the FSG-owned Liverpool soccer club, and FSG along with James’ LRMR Branding and Marketing become the business representatives for LeBron James.
Red Sox co-owner Tom Werner is quoted in the piece:
“We’re not interested in talent or athlete representation but we think he is one of the most remarkable athletes of his time,” Mr. Werner said in an interview Tuesday. “We believe we can open doors for LeBron and LeBron can open doors for us.”
With LeBron’s popularity sunk since “The Decision”, is this a case of the Fenway Sports Group “buying low” on an athlete to see what they can get from marketing-wise? Disdain for James aside, this is a very interesting move for the FSG, as they continue to position themselves as a global player in the sports world.
I just hope that this doesn’t mean that soon we’ll be seeing reruns of “The Decision” alongside replays of the 2007 Red Sox “Mother’s Day Miracle” game.