The results may not have been Bruins fans wanted, but we were definitely watching on Thursday as NESN brought in a 10.3 rating for Game 6 of the Bruins-Flyers NHL Eastern Conference semifinal series. According to the network, that’s the third highest rating for a Bruins game in the channel’s history.
NESN earned a 10.3 household rating in the Boston DMA for last night’s Game 6 of the Eastern Conference Semifinal against the Philadelphia Flyers. This is the third highest Bruins game rating in NESN’s 26 year history covering the team behind only last year’s Eastern Conference Semifinal Game 7 (14.2) and the 2004 Eastern Conference Quarterfinal Game 7 (11.2).
NESN’s ratings in the key demographic categories are also impressive, including a 10.8 for Men 25-54 and an 8.0 for Adults 25-54. The Men 25-54 demo rating was #1 in the Boston DMA on Tuesday night while the Adults 25-54 demo rating was second in the market only to American Idol.
By comparison in Philadelphia, the Flyers actually broke an NHL ratings record for the local Comcast SportsNet affiliate averaging a 10.1 rating and a total of 300,000 households.
Game 7 should do well for NESN on Friday. And with the Bruins and Red Sox playing at the same time tomorrow night, NESN’s main channel will carry hockey while NESNplus will air the Red Sox-Detroit game. For game and channel in your area, you can go here.