ABC’s NBA Finals Deliver Highest Viewership for Game 6 Since 2000
Finals up 51% From 2007
All Six Finals Telecasts Enable ABC to “Win the Night” Among All Networks
Game 6 of the NBA Finals on ABC – the Boston Celtics beat the Los Angeles Lakers to win the championship – last night, Tuesday, June 18, was the highest-rated and most-viewed Finals Game 6 since 2000. This year’s Game 6 averaged 16,878,000 viewers (P2+), 12,085,000 households and delivered a 10.7 rating, compared to Game 6 in 2000 (Pacers/Lakers), which averaged 22,396,000 viewers (P2+), 14,854,000 households and a 14.7 rating.
The 2008 Game 6 outperformed Game 6 in 2006 (there was no Game 6 last year), which averaged 15,710,000 viewers for Dallas at Miami, an increase of seven percent.
ABC marked its top-rated Tuesday in nearly seven months among adults 18-49 since November 27, 2007. The network posted its strongest Tuesday across each of the key men demographics in two and a half years — since January 3, 2006, men 18-34 (5.6), men 18-49 (5.7) and men 25-54 (5.9)
ABC’s 2008 NBA Finals Game 6 overshadowed its primetime competition, ranking as Tuesday’s No. 1 TV program in viewers and across each of the key adult demographics: adults 18-34 (6.9), adults 18-49 (6.9) and adults 25-54 (7.1). For the sixth consecutive broadcast, the NBA Finals sparked ABC to “win the night” among all television networks. The NBA Finals averaged more homes and viewers than any other show, with ABC winning primetime overall among all networks.
The six Finals broadcasts averaged a 9.3 rating, up 51 percent over the four-game series last year (6.2). The 2008 Finals ranks as the highest-rated and most-viewed Finals since 2004 (Lakers/Detroit, 11.4).
Moreover, ABC ranked #1 during the week of June across each of the key adult demographics (adults 18-34/adults18-49/adults 25-54). Leading the week by 14 percent in Adults 18-49, ABC snapped Fox’s 22-week winning streak — beginning in early January. In addition, the Finals on ABC also registered as the Top 3 most-watched programs overall for the week .