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As I attempted to stay up and watch the Red Sox complete a four-game sweep of the totally overmatched Rockies, I couldn’t help but think to myself, why exactly is this game was being played at such an utterly ridiculous time. I know, I know, call me a prude, I cannot stay up past 11:30PM to watch my beloved Red Sox, poor me. No seriously, how many people on the East Coast truly enjoyed watching a baseball game of such importance finish at an average of 12:30AM? Not me certainly, but in the big scheme of things, my or your opinion on this matter means nothing.

How many kids had the ability to watch at least one complete game of this World Series? I’m going to go out on a limb on this one and say not all that many. I’m 26 years old and for me to stay up past 1:00AM on a weeknight, with a 4:00AM wake up time looming over my head, is a near impossibility. Well, at least without the help of our sponsor, Dunkin Donuts, “America Runs on Dunkin”.

The following paragraph is brought to you by Giant Glass “1-800-54-GIANT

The reason the World Series, the end all series of America’s pasttime didn’t begin until 8:40PM EDT was simply due to money. Fox had to recoup the ridiculous sum of money they shelled out to have the rights to broadcast baseball’s Fall Classic, and we helped pay the bill. As Sports Illustrated’s John Donovan wrote last week “Why not a 7 p.m. first pitch instead of 8? The game still would be on in prime time. And, if people missed anything, it might be the start of the game instead of the end.” “But that doesn’t take into account the large TV markets on the West Coast, where a 7 p.m. East Coast start time comes at the beginning of rush hour in L.A., and a 3 1/2 hour game barely creeps into prime time.” You get it, its because of those damn people on the West Coast. For some reason the NFL doesn’t seem to care about this when they schedule the Super Bowl.

Not only do we pay by having a later start time, but the commercials themselves run longer than normal. A normal commercial break between innings during the regular season runs 2:25, during Fox’s coverage of the postseason those same breaks were now 2:55. That’s an additional 18 minutes and we haven’t even taken into account the naturally longer games that are played in the postseason. In addition to all of this, we have all the live ads during the game. It’s one thing for there to be incessant commercials but the in-game drops are ridiculous. This year Fox took it to a whole new level with their Taco Bell promotion. As you all know, if a member of either team stole a base, America would win a free taco. The only problem is that it appeared as if Fox did all they could to tell you about this promotion, during the game! Even digging so low as to get Red Sox bat-boy Royce Clayton “miked up” to get into a “discussion” with Jacoby Ellsbury about the promotion. Again, I understand the need for corporate sponsors but this has gone to a different echelon in the past few years. Try and survive a Red Sox radio broadcast, it’s not that much better. They have a sponsor for every word that comes out of Castig’s mouth. I’m actually nervous that next year Joe will sell the rights to “Can you believe it”.

Ultimately, what does this all mean for us the viewers, well nothing of course, we are powerless. I guess we will just have to adjust and accept it. Look on the bright side, if you or your child was unable to watch the entirety of the four World Series games, you can head on down to the streets of Boston and catch the rally. All you need to do is skip work, have your child play hooky from school and you’re on your way. After you watch the Bank of America sponsored “Rolling Rally” remember that from 2 to 5 you can get that free taco Fox has been telling you about. Also, make sure to catch up on your sleep, because the way this Sox team looks, we might just be having some sleepless Octobers again next year.

From the Monday Must Reads….

Peter King talks to multiple people from around the league to get an opinion on this week’s Pats-Colts matchup.

Michael Silver discusses his week in London for Giants-Dolphins in Morning Rush.

Pro Football Talk’s Mike Florio is convinced that the Pats are running it up on opponents in this week’s 10-Pack.

Around the Web

Tom Curran has part one of a three-part up close series on Patriots coach Bill Belichick.

Mayor Menino somehow injured himself holding the World Series trophy, I’m not kidding, this rolling rally is some serious stuff.

Bill Simmons describes his feelings on the Red Sox second World Series.

Don Banks says that the Pats are indeed running up the score, and there’s nothing anyone in the league can do about it.

Anyone accusing the Patriots of running it up should read Tandler’s Redskins Blog.

The Yankees have hired a new manager.

Curt Schilling has began writing “Good Bye” letters to his Red Sox teammates.

Not surprising news, but Fox managed to “squeeze” five games worth of commercials into the Red Sox four-game sweep of the Rockies.

The Patriots “running up the score” is now an official topic for ESPN’s fantasy guru Matthew Berry to take a swipe at. Unfortunately for “The Talented Mr. Roto”, he lacks credibility when he does it the week after his Redskins were just decimated by the Patriots. Hey Matt, maybe Bill has Brady and Moss on his fantasy team?

Michael Silver reevaluates his prior opinions on Randy Moss.

ESPN has their weekly power rankings.

CNBC’s Darren Rovell has a look at who might be in the A-Rod sweepstakes, but from a financial standpoint.

Jon Heyman has four current Red Sox players on his list of the 15 most superb postseason performers since ’69

Sabernomics takes a look at the Detroit Tigers newest acquisition, none other than former Red Sox temporary shortstop Edgar Renteria.

Fox Sports Adam Schein has his midterm grades for all 32 NFL teams. I bet you can’t guess what the Jets grade was.

Yahoo! Sports Jeff Passan says that there are so many intriguing story lines for this year’s baseball offseason.

Sports Illustrated’s Jon Donovan says that both the Red Sox and the Rockies are in a position to contend for years.

Major League Baseball had an statement in regards to the “A-Rod Announcement.”

Mr. Irrelevant does his best to channel Gregg Easterbrook for this post.

Finally, the best highlight from ESPN’s coverage of the World Series….

Peter Gammons and his thoughts on A-Rod


Tonight on TV

Not much going on with the local teams tonight. There are two NBA games and an NHL game if you’re interested. For a look at tonight’s action, check here.