The Artist formerly known as the Boston Sports Guy, Bill Simmons, crosses into the mainstream with today’s feature by Warren St. John in the New York Times Fashion & Style section. In Scott’s Shots, Dave Scott has a brief comment on the topic.

While you’re over at the New York Times, Murray Chass, in the role of the late Johnie Cochrane, continues his defense of Larry Lucchino. I’d like to avoid any references to any type of cartel, and its likely just a relationship between the two, but, either way, I found it a little unusual to have a column like this in a New York paper. The rough equivalent would be a column from Gordon Edes defending George Steinbrenner’s, or even Randy Levine’s, handling of Joe Torre. Certainly, I could picture Edes providing a synopsis of the goings on in New York but to dig this deep into the topic (including interviewing the candidates who declined the opportunity) in order to make sure everyone is clear that it had nothing to do with Lucchino fuels further questions regarding the Sox administration’s overall emphasis on “spin control” (which, if I’ve correctly digested all the ink spilled on the topic, was the underlying reason behind Theo Epstein’s departure).

A few other notable links from today: (from Bruce)

Tony Massarotti reports that the Red Sox are bidding against the Rangers for Marlins ace Josh Beckett.

BSMW Game Day previews today’s Saints/Patriots game. Check in with Mike Reiss for updates throughout the day. Jim McCabe has a look at the season of turmoil for the Saints. Tom E Curran has a profile of Patriots offensive line coach Dante Scarnecchia.

CBS4 WILL show the Colts/Bengals game at 4:00 after all. They just announced it on the Patriots Gameday Show at 11:30.

Mark Murphy has a good profile of Celtics guard Delonte West this morning. Check the BSMW Full Court Press for recent Celtics commentary.

The BSMW Power Play has thoughts on the recent Bruins trade of Dave Scatchard.

Check the New York Sports News and Bay Area Sports for newspaper coverage from those areas.