WEEI announced today that they will be extending their programming to the Providence market with the purchase by Entercom of 103.7 FM WWRX. The plan is for all WEEI talk shows to be broadcast on that frequency starting in the first week of May.

Why Providence? There are probably a number of reasons, one being the WEEI signal doesn’t travel all that well south and west. Second, Providence is the home of The Score sports radio, which has both an AM and FM signal and is probably a bigger competitor to WEEI than WWZN is. This is like a hostile takeover of the airwaves of their competition. Third, it extends the signal closer to the borders of WFAN in New York City.

I would hope to hear an announcement shortly from WEEI about additional purchases in middle and northern Maine, NH and VT. Even better would be the announcement of Internet streaming, which as noted last Friday, is something that is supposed to be on the way as well.