Bruins Launch “Bruins DEN” An Integration Of Club’s Web And Social Media Properties

From The Globe‘s Business Page this morning:

Bruins shoot for digital advantage with network

The new Bruins Digital Entertainment Network will include more than a dozen properties, including the team’s Facebook and Pinterest pages, Twitter accounts, a mobile app, and a YouTube video channel. The team is also planning to use the network to better understand the digital habits of its younger fans, who are heavy users of the Internet and mobile devices, and to develop new marketing and sponsorship initiatives.

Here is the release from the Bruins, which lists out all the aspects of the DEN portfolio:

Bruins Launch Digital Entertainment Network (DEN)

The DEN takes all the elements of the Bruins web and social media properties and binds them together, allowing for a more integrated experience and the ability from the team’s end to better track the reach of their efforts. A BruinsDEN page on the team’s official website serves as sort of a portal to the various channels and outlets that make up the network.