A couple updates from NESN on ratings for recent programming:
NESN Keeps Winning with Bruins Hockey
NESN garnered a 4.5 household rating in the Boston DMA for Saturday night’s Bruins OT loss to the Penguins, the network’s second best Bruins rating of the season. NESN’s best rating of the season was Thursday, March 3 against Tampa Bay when NESN garnered a 4.6 household rating. NESN’s season average is now a 3.0 going into Tuesday night’s highly anticipated contest against divisional rival Montreal. Coverage begins at 7 pm with WB Mason’s Bruins FaceOff LIVE hosted by Kathryn Tappen with Mike Milbury and Gord Kluzak.
Strong Red Sox Spring Training Ratings
NESN’s first three Red Sox spring training games of the season averaged a 2.4 household rating, up 85% over the first 3 spring training games televised by NESN in 2010, and the best 3-game spring training game average since the spring of 2007. NESN is scheduled to broadcast 13 spring training games in March. The next game is on Wednesday, March 9 at 7 pm when the Red Sox host Baltimore at City of Palms Park.