NESN passed out a release this afternoon with some highlights of their best Bruins full season rating average in network history:
NESN, New England’s most watched sports network, announced today that on average more than 60,000 homes in the Boston DMA tuned in to each Bruins game during the 2008/09 season setting a network record. NESN’s 2.5 household average in the Boston DMA marks a 69% increase over last season and matches the 1995/96 season for the best full season rating average in network history.
Just as impressive as NESN’s household ratings growth is the network’s performance in many of the key demographic categories including Adults 18-49 (up 50%), Adults 25-54 (up 57%) and Men 25-54 (up 64%). In all three of these demos NESN’s Bruins coverage is the highest rated winter sport in the Boston DMA.
“Bruins fans are some of the most passionate hockey fans in the NHL and they have shown that this year on NESN,” said Sean McGrail, NESN president. “Hockey is back here in New England and Bruins fans are buzzing with excitement as the team gets ready for the playoffs.”
This Bruins season was marked by numerous ratings records on NESN including a 4.7 household rating for the Bruins-Canadiens game on April 9th, NESN’s highest single game regular season rating since February of 1995. Bruins ratings grew every month during the regular season concluding with a 3.3 household rating during the month of April.
In addition to NESN’s increased game ratings, NESN’s pre and post-game shows have also shown significant growth. WB Mason Bruins Face-Off LIVE concluded the regular season up 38% over last year and Ace Ticket Bruins Overtime LIVE is up 55%.
NESN will deliver regionally exclusive coverage of every game during the Bruins first round playoff series against the Montreal Canadiens beginning Thursday, April 16th at 7:00 PM. NESN’s coverage kicks off at 6:30 PM with WB Mason Bruins Face-Off LIVE.
While the ratings increased are impressive, I think that more mention should probably be made of the impressive turnaround season that the Bruins had on the ice, which led to these increased ratings.