How did that headline grab you?
An email passed into my inbox last night letting me know about a proposed movement called a “blog rally” aimed at throwing support at the Boston Globe and attempting to “save the Globe from the barbarians down in New York.”
What is a “blog rally” you say?
A blog rally is the simultaneous presentation of identical or similar material on numerous blogs, for the purpose of engaging large numbers of readers and/or persuading them to adopt a certain position or take a certain action. The simultaneous nature of a blog rally creates the ironic result of joining the efforts of otherwise independent bloggers for an agreed-upon purpose.
The position being shared among several local bloggers is this:
We have all read recently about the threat of possible closure faced by the Boston Globe. A number of Boston-based bloggers who care about the continued existence of the Globe have banded together in conducting a blog rally. We are simultaneously posting this paragraph to solicit your ideas of steps the Globe could take to improve its financial picture.
We view the Globe as an important community resource, and we think that lots of people in the region agree and might have creative ideas that might help in this situation. So, here’s your chance. Please don’t write with nasty comments and sarcasm: Use this forum for thoughtful and interesting steps you would recommend to the management that would improve readership, enhance the Globe’s community presence, and make money. Who knows, someone here might come up with an idea that will work, or at least help. Thank you.
The irony of this is not lost on me. The idea of a group of bloggers expressing their support for the Boston Globe is a notion some might find hard to grasp. After all, the Globe has mocked bloggers and tried to discredit them at almost every turn in the past. Many bloggers believe that the time has come for old school media institutions like the Globe to shut their doors. Yet, here we have a community of bloggers rushing to support the Globe in its biggest time of need.
As noted above, some view the Globe as a community resource, while others recognize the hardship that the closing of the Globe would put on thousands of families who rely on it for their means of living. The closing of the Globe would not be a victory for anyone.
If you regularly visit several Boston-based blogs, you’re likely to see a similar post to the above at some of them today.
So, as mentioned above, without getting nasty or sarcastic, what do you think the Globe can do to remain in business?
Also check out this article in the Boston Business Journal exploring possible buyers and solutions for the Globe.