Yesterday’s Colts/Patriots game on CBS earned an average national overnight household rating/share of 22.5/39, which was the highest-rated Sunday afternoon NFL regular-season game on any network in the metered markets since at least 1987 (as far back as CBS’s records). The previous high for a Sunday afternoon regular- season game was a 22.2/41 (Dallas-San Francisco; 11/10/96).
The New England-Indianapolis game on CBS was the highest-rated television program in 2007 in the metered markets since the Academy Awards (26.4/42) on 2/25/07.
Locally, this game was HUGE for WBZ-TV, pulling a Household 38.2 rating / 62 share
Here’s how the demos broke down:
A25-54 26.2 rating / 65 share
W25-54 21.9 rating / 54 share
M 25-54 36.7 rating / 74 share
A18-49 26.3 rating / 66 share
W18-49 20.0 rating / 55 share
M18-49 32.7 rating / 75 share
A18-34 21.8 rating / 66 share
W18-34 16.7 rating / 57 share
M18-34 27.0 rating / 72 share
According to WBZ, this game was the 3rd highest rated regular season game in over 10 years. And, more than half of people watching TV in ANY demo in the Boston market were watching this game.
The Patriots next game against the Buffalo Bills on November 18th has been moved to become the Sunday Night NBC game at 8:15 as part of the NFL’s Flex-Scheduling.
Over on Patriots Daily, we’ve got the roundup of all the pregame show quotes from yesterday, as well as national reaction to the game from this morning.
John Molori’s Media Blitz says that this game actually lived up to the hype and hot air.