The Case of the NALL vs the PLL and the Use of Media Behind it

By Marisa Ingemi Most of the professional lacrosse leagues that the casual fan follows causes a stir. The National Lacrosse League isn't on TV enough. Major League Lacrosse is slow. But what takes the cake is the case of the North American Lacrosse League and the Professional Lacrosse League. The NALL was founded by former … Continue reading The Case of the NALL vs the PLL and the Use of Media Behind it

Celtics win Atlantic Division, Red Sox lose third straight

No Ray Allen, Rajon Rondo, or Michael Pietrus. No problem. Paul Pierce and Avery Bradley led the Celtics to a 102-98 win over the Orlando Magic to clinch their fifth straight Atlantic Division title. Pierce scored four of his game-high 29 points in the final 7.6 seconds to clinch the win. Pierce also dished out … Continue reading Celtics win Atlantic Division, Red Sox lose third straight

Boston Marathon Draws Strong Numbers For WBZ-TV

WBZ-TV offered up the following ratings numbers for Monday's Boston Marathon: Boston Marathon Elite Race Coverage (9:30AM-12:15PM) Total Viewers: Elite race coverage averaged 143,400 viewers and peaked as the elite runners finished 12:00-12:15PM with 224,400 viewers. Elite race coverage was #1 in the time period in households, total viewers, A25-54, M25-54, M18-49 and all 18-34 … Continue reading Boston Marathon Draws Strong Numbers For WBZ-TV

Playing Stupid And Making Big Bucks – The Life Of A Sports Media Superstar

INT. MASSAROTTI HOME - 8:00 P.M. APRIL 11TH A weary TONY arrives home after a long, arduous day in the 98.5 The Sports Hub Studios. TONY Honey, I'm home! MRS. MASSAROTTI Hi Dear! I just put the kids to bed, and your dinner is in the oven. How was your day? TONY (sighs) Just another … Continue reading Playing Stupid And Making Big Bucks – The Life Of A Sports Media Superstar