Last night’s 7-0 Bruins win over the Canadiens garnered a 6.6 household rating on NESN according to Nielsen, which is the highest rated regular season game in the network’s 27 year history covering the Bruins. NESN’s previous regular season ratings record was a 6.2 household rating for the March, 18, 2010 game when the Bruins played the Pittsburgh Penguins at TD Garden.
Against a very competitive network prime lineup, which included the NCAA Men’s Basketball Tournament, the Bruins ranked #1 in the Boston DMA in Men 25-54, #2 in Adults 18-49 and #3 in Households and Adults 25-54.
NESN’s pre and post-game shows as well as NESN Daily also earned strong numbers.
WB Mason Bruins FaceOff LIVE 1.4 HH rating
Ace Ticket Bruins Overtime LIVE 5.3 HH rating (season best)
NESN Daily 2.7 HH rating