This week, Sports Business Journal has a look at the local TV ratings for the NHL and NBA teams at the midpoint of their respective seasons.
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Locally, the numbers are interesting, and impressive. Both the Celtics (CSSNE) and Bruins (NESN) are in the top five of their leagues for ratings numbers – actually, both teams are fifth in their leagues.
In his article on the NBA ratings (Rise and fall of LeBron’s teams) John Ourand has the Celtics picking up a 4.81 average rating on CSNNE, reaching and average of 118,00 households (which is actually third in the NBA).
The teams ahead of the Celtics in terms of ratings are the Spurs (10.1), Jazz (6), Heat (5.4) and Lakers (4.9).
Looking at the NHL ratings (NHL viewership trends tied to hockey tradition, Northern exposure), Ourand reports that the Bruins have a 2.77 average rating on NESN, trailing the Penguins (9.05), Sabres (6.51), Red Wings (4.03) and Blue (3.29). Boston averages 68,000 households, which is fourth in the NHL. The Bruins ratings on NESN are up 36% over last year, which is the second largest increase in the NHL, behind the Blues, which are up 41% over last year.
Another article of local interest from SBJ: Massachusetts sets pace in team lottery games