Here is the official Entercom Press release:
WEEI.com Snares Noted Sports Journalists Michael Felger, Rob Bradford to Head Up Major Re-Launch of its Website
Boston (July 15, 2008) — In a major development reflecting the growing influence of digital media, Entercom Boston has announced that Boston Herald sports reporters Michael Felger and Rob Bradford are leaving the newspaper to join WEEI.com, as the website of the WEEI Radio Network builds towards a new position in the market beginning with enhanced coverage of the Red Sox playoff push and the 2008 Patriots season. The addition of Felger and Bradford come on the heels of the hiring of Tim Murphy as Vice President and General Manager of WEEI.com
Felger, a veteran Herald sports reporter who has become highly visible as the New England Patriots beat reporter, and as co-host of the popular television program Sports Tonight on Comcast Sports Net, will provide ongoing content for WEEI.com, including his weekly “Patriot’s Report Card,” which has long been an informative, lively and sometimes controversial feature for Patriots fans. Felger will also serve as a host on WEEI radio beginning on July 21.
Bradford, known for his innovative blogging, covered sports for the Lowell Sun and Lawrence Eagle Tribune before joining the Herald. He will serve as the editor of WEEI.com, with overall responsibility for all editorial content. He will also contribute his own content, including regular columns and the continuation of his acclaimed “Bradford Files” blog.
WEEI.com Vice-President and General Manager Tim Murphy said: “We are thrilled to welcome Michael and Rob to our new venture. Their talent, experience and knowledge of the Boston sports market speak for themselves.”
“Obviously, the media landscape is undergoing dramatic changes,” he continued. “Consumers are increasingly going online for timely, informative and entertaining content, and sports are no exception. The hiring of these two professionals makes it clear that we are setting the bar extremely high as we extend the phenomenally successful radio platform built by the talented personalities at WEEI. Changes to the site will be apparent in the coming weeks and months, but the final result will be a website with a dramatically new look and greatly expanded content.”
Julie Kahn, Vice President and Market Manager for Entercom New England, said: “Under Tim’s leadership and with talented individuals such as Rob and Michael, we intend to create an online product that is at the same level as WEEI Sports Radio, which remains the most successful sports talk station in the country.”