From ABC/ESPN

Tuesday night’s Game 3 of the best-of-seven NBA Finals on ABC – the Los Angeles Lakers and Boston Celtics – was the most-viewed in the series to date, averaging 14,509,000 viewers (P2+), an increase of 53 percent compared to last year (9,492,000 viewers for Cleveland at San Antonio, Game 3). The Lakers/Celtics game averaged 10,338,000 households, an increase of 45 percent over 7,147,000 households in 2007, and a 9.2 rating, up 44 percent over last year’s 6.4 rating. The Lakers won the game 87-81, with the Celtics now leading the series 2-1.

Through three broadcasts, the 2008 NBA Finals are averaging 13,801,000 viewers, up 52 percent over last year’s 9,078,000 viewers. The Lakers/Celtics series is averaging 9,901,000 households, an increase of 46 percent, and an 8.8 rating, up 44 percent over last year’s 6.1 rating.

For the third consecutive broadcast, the NBA Finals led ABC to “win the night” among all television networks. The NBA Finals averaged more homes and viewers than any other show, with ABC winning primetime overall among all networks. The network marked its highest-rated Tuesday since January 2006 among men 18-34 and since June 2006 among men 18-49 and 25-54.

The Lakers/Celtics broadcast was the network’s highest-rated and most-viewed NBA Finals Game 3 since Lakers/Detroit Pistons in 2004 (10.5 rating; 11,412,000 households; 16,213,000 viewers).

Among key demos, the NBA led the competition among (demo impressions in parenthesis):

Men 18-34 (2,737,000) Adults 18-34 (4,226,000)
Men 18-49 (5,060,000) Adults 19-49 (7,887,000)
Men 25-54 (4,893,000) Adults 25-54 (7,637,000)

Viewership peaked in the 11 p.m. to midnight ET (8-9 p.m. PT) hour. Following are quarter-hour household rating details:

Broadcast quarter-hours (all times ET) HH Rating

9:04-9:15 p.m. 6.4
9:15-9:30 p.m. 7.5
9:30-9:45 p.m. 8.2
9:45-10 p.m. 8.7
10-10:15 p.m. 9.4
10:15-10:30 p.m. 8.1
10:30-10:45 p.m. 8.3
10:45-11 p.m. 9.5
11-11:15 p.m. 10.2
11:15-11:30 p.m. 11.0
11:30-11:45 p.m. 11.3
11:45 p.m.-12 a.m. 10.8

Additionally, the ESPN.com NBA section generated nearly 5.6 million page views – an increase of 67 percent over the comparable day last year. The NBA section is averaging five million page views through Game 3, up 79 percent over 2007.

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2 thoughts on “Game Three Highest Viewed In Series for ABC

  1. Highest shares from 11:30 to 11:45 PM?

    But what about the children?! What about all those people missing out?

    D+C, right again …

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