Bill Simmons has a new deal with The network announced today that the former Boston Sports Guy signed a multi-year extension to continue his columns and features for both and ESPN The Magazine, but to also now consult on original shows and projects for ESPN Original Entertainment.

Sports Business Journal says that it is a four year extension.

From the ESPN press release:

Simmons’ ramblings, rants and writings have become the voice of a generation of sports fans and his readership has steadily grown since he started at in the spring of 2001, quickly becoming the most popular columnist on the site. In 2002 Simmons also became the lead columnist for ESPN The Magazine. “The Sports Guy’s” informative and entertaining columns have generated hundreds of millions of page views on and, for the first quarter of 2007, visitors to Simmons’ content are pacing more than 150 percent ahead of the same period last year. Since Super Bowl week (Jan 27), Simmons has generated almost 20 million page views according to Hitbox Web measurement tools.

“Simmons is a remarkable writer who has helped carve out an entirely new kind of voice in sports,” said John Skipper, ESPN executive vice president, content. “His columns are social currency in offices, ball fields and sports bars around the country, he is a must read for millions of sports fans, and his contributions to content at ESPN through the years are both prolific and extremely valuable.”

John Walsh, executive vice president and executive editor of ESPN Inc. said, “Simmons unique observations about the intersecting worlds of sports and pop culture make him a consistent favorite. His inventive style weaves humor and observations with truly insightful sports writing. He was the first to truly capture a view of the sports world from a fan’s perspective.”